KMXC-DB | Mix Country 106 announces the debut of Red Dirt Proud, a new weekly four-hour Texas Red Dirt and country music show hosted by award-winning radio personality JB Cloud, premiering Friday, January 23rd at 6 PM Central. In addition to the weekly program, the station will also carry Red Dirt Proud’s daily Texas Country News and This Day in Country Music History features, further expanding its commitment to delivering Real American Country Music.
KMXC-DB | Mix Country 106 is proud to announce the addition of a brand-new weekly show to its programming lineup, Red Dirt Proud, hosted by award-winning radio personality JB Cloud. The show will officially debut Friday, January 23rd at 6 PM Central, bringing four hours of Texas Red Dirt and country music to listeners each week.
Red Dirt Proud is a nationally recognized Texas Red Dirt program that celebrates the artists, songs, and stories that define the independent country movement. From today’s biggest Red Dirt names to classic favorites and emerging voices, the show delivers an authentic sound rooted in Texas tradition and real country storytelling. Each episode is carefully curated to spotlight the music that lives outside the mainstream while honoring the legacy and influence of the Texas country scene.
In addition to the weekly four-hour broadcast, KMXC Mix Country 106 will also carry Red Dirt Proud’s daily Texas Country News updates along with This Day in Country Music History, both hosted by JB Cloud. These short-form features will air throughout the week, providing listeners with timely Texas country headlines, industry updates, and a look back at the moments, artists, and songs that helped shape country music’s past.
“Adding Red Dirt Proud is a natural fit for our station,” said Odie (Coyote) Lofton, co-owner of KMXC-DB | Mix Country 106. “The show aligns perfectly with our commitment to Real American Country Music and gives our audience even more Texas-focused content throughout the week. JB’s passion for the Red Dirt format and his connection to the artists and fans make this an exciting addition to our lineup.”
As an online station with a growing global audience, KMXC Mix Country 106 continues to expand its programming with shows and features that reflect the roots, independence, and authenticity of country music. The addition of Red Dirt Proud and its companion daily segments further strengthens the station’s mission to serve listeners who value real stories, real songs, and real country spirit.
Listeners can tune in to Red Dirt Proud every Friday at 6 PM Central on KMXC Mix Country 106. With the launch of this new weekly show and the inclusion of daily Texas Country News and This Day in History features, KMXC Mix Country 106 continues its commitment to delivering engaging, authentic country music programming around the clock.
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